Emilie er en freelance Senior UX Designer & Researcher fra København

💡 Turning complexity into clarity

I help organisations turn complexity into clarity and design solutions that deliver measurable value for both users and business. With nearly a decade of in-house experience in large companies, I bring a deep understanding of how to align user needs with business goals, product objectives, and organisational strategy.

🌱 I work at the intersection of strategy, design, and behavioural insight. My experience spans pharma — from professional-facing tools and engagement strategies to portals, and HCP experiences — as well as IT and finance, where I’ve helped design scalable digital solutions and improve user experiences across complex systems. I’ve also supported teams in building behavioural segmentation models, applying insights to guide both product strategy and design decisions.

What ties all of my work together is a focus on creating meaningful connections with users and designing experiences that truly matter — solutions that are not only usable, but strategically aligned with organisational goals and deliver measurable impact.

🚀 My focus is strategic UX: turning research and insights into action, guiding product strategy, and designing experiences that improve engagement, drive growth, and solve real problems. I’ve led cross-functional research projects to uncover pain points in user journeys and transformed findings into scalable solutions that meet both user and organisational needs.

Here’s how I typically support teams:

🔹Applying AI-driven automation to analyze user behavior, optimize user flows, and

support data-informed design decisions

🔹Strategic translation of user insights into clear product and design direction

🔹Evidence‑based decision‑making rooted in qualitative and quantitative research

🔹Creation of intuitive, low-fidelity wireframes, flows and prototypes

🔹Strong ability to simplify complex systems, processes and workflows

🔹Designing accessible, scalable and user‑centered digital experiences

🔹End‑to‑end planning and execution of user research and usability testing

🔹High‑impact workshop facilitation, design sprints and co‑creation sessions

🔹Effective stakeholder alignment across business, product and engineering

🔹Building and managing large user panels to support continuous learning

✨ I’m passionate about helping people accomplish their jobs-to-be-done, and I believe great design happens where empathy meets strategy.