Design and development of a Shopify webshop for Adaily, a newly launched Danish supplement brand focused on quality, transparency, and bioavailability. The goal was to create a calm and trustworthy digital presence that reflects the brand’s positioning within premium wellness. The visual direction is built around natural tones, generous whitespace, and large product imagery to communicate purity and clarity. The structure was kept intentionally simple: – Clear value proposition in the hero section – Focused product presentation – Educational sections explaining ingredients and philosophy – Social proof and FAQ to support trust and decision-making As a new brand entering the market, it was important to balance aesthetics with credibility. My focus was on making the site feel established and professional from day one, while ensuring smooth navigation and a frictionless purchase flow.
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