Nynne Lucca er en freelance Freelance digital- og visuel designer fra Aarhus

Design and development of a Shopify webshop for Adaily, a newly launched Danish supplement brand focused on quality, transparency, and bioavailability. The goal was to create a calm and trustworthy digital presence that reflects the brand’s positioning within premium wellness. The visual direction is built around natural tones, generous whitespace, and large product imagery to communicate purity and clarity. The structure was kept intentionally simple: – Clear value proposition in the hero section – Focused product presentation – Educational sections explaining ingredients and philosophy – Social proof and FAQ to support trust and decision-making As a new brand entering the market, it was important to balance aesthetics with credibility. My focus was on making the site feel established and professional from day one, while ensuring smooth navigation and a frictionless purchase flow.

Website design and visual identity development for Oni Bike Painting, a custom bicycle paint studio specialising in high-end, personalised frame finishes. The project focused on translating craftsmanship into a strong digital presence through bold typography, raw textures, and a restrained colour palette. The layout combines large-format imagery with minimal composition to highlight materiality, precision, and artistic detail. Clear content sections for services, pricing, and projects were structured to balance storytelling with transparency, while maintaining a distinctive, character-driven brand expression.

I designed and developed a clean, minimal website for Velofit, a cycling-focused brand combining bike fitting, performance training, retail, and community. The objective was to create a strong visual identity with bold typography, generous whitespace, and a structured content hierarchy that reflects both performance and precision. The site balances editorial storytelling (resources, podcast, blog) with commercial functionality (shop, booking, services), creating a cohesive digital experience across content and commerce. Built with a focus on clarity, brand consistency, and intuitive navigation, the result is a modern, performance-driven platform that mirrors Velofit’s positioning within the cycling space.