Bings BikeStore – E-Commerce Design & Optimization

Website design and visual identity development for Oni Bike Painting, a custom bicycle paint studio specialising in high-end, personalised frame finishes. The project focused on translating craftsmanship into a strong digital presence through bold typography, raw textures, and a restrained colour palette. The layout combines large-format imagery with minimal composition to highlight materiality, precision, and artistic detail. Clear content sections for services, pricing, and projects were structured to balance storytelling with transparency, while maintaining a distinctive, character-driven brand expression.

Design and development of a performance-driven e-commerce platform for Bings BikeStore, a premium multi-brand bicycle retailer. The project focused on creating a visually strong yet conversion-oriented webshop experience, balancing large-scale product imagery with clear navigation and structured filtering. Special attention was given to product categorisation (road, gravel, MTB, e-bikes), mega-menu architecture, and streamlined product discovery to support both enthusiasts and first-time buyers. The result is a modern retail platform that combines brand credibility, intuitive UX, and scalable e-commerce functionality — built to support high-value product sales and a broad catalogue structure.

I designed and developed a clean, minimal website for Velofit, a cycling-focused brand combining bike fitting, performance training, retail, and community. The objective was to create a strong visual identity with bold typography, generous whitespace, and a structured content hierarchy that reflects both performance and precision. The site balances editorial storytelling (resources, podcast, blog) with commercial functionality (shop, booking, services), creating a cohesive digital experience across content and commerce. Built with a focus on clarity, brand consistency, and intuitive navigation, the result is a modern, performance-driven platform that mirrors Velofit’s positioning within the cycling space.