I designed and developed a clean, minimal website for Velofit, a cycling-focused brand combining bike fitting, performance training, retail, and community. The objective was to create a strong visual identity with bold typography, generous whitespace, and a structured content hierarchy that reflects both performance and precision. The site balances editorial storytelling (resources, podcast, blog) with commercial functionality (shop, booking, services), creating a cohesive digital experience across content and commerce. Built with a focus on clarity, brand consistency, and intuitive navigation, the result is a modern, performance-driven platform that mirrors Velofit’s positioning within the cycling space.
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